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What is a club fitting?
February 15, 2021 at 9:11 PM
by Augusta Custom Clubs
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What is a golf club fitting?
To book a fitting contact me at https://www.augustacustomclubs.com/contact.

First off, if a retail golf store or a “pro” claim they can fit you properly in 20-30 minutes, they’re speaking in forked-tongue. My average iron fitting is between 2.5 - 3 hours long, and in some cases, even longer. Your fitting is not complete until we (both you and me) are satisfied with our best performing prototype. I will not build a set of clubs until I am confident we have acquired sufficient and satisfactory data to base our on which to base the build.
Fittings are by appointment only. During the golf season (mid-April through mid-October around here), I am typically booked anywhere from 2-4 weeks in advance. At the start of the golf season, I can be as much as eight weeks booked. I book fittings by appointment only. Please keep this in mind when you contact me for your fitting - contacting me earlier is better than later. It is not very likely you’ll be able to call me on a Thursday and come out for a Saturday fitting the same week - I have an obligation to the customers who have pre-booked their fittings, sometimes many months in advance. Thank you for understanding.
Also, note that “long-distance” fittings (where you cannot come for an in-person fitting) are an option, but you will have to purchase the blast motion sensor and follow my instructions for its use. The quality of the fitting experience, however, is greatly enhanced by an onsite presence. The only accurate way to get ALL the important details right requires your presence for a fitting session. There are too many variables that we cannot measure without you being here. Along with that same note - I will NOT build a set of clubs “on-spec” (where you ask me to build a set with this head, and that shaft, to this swingweight). If that’s what you’re after, you might want to do some online searching - I’m sure you’ll be able to find an “order taker” online who will be glad to sell you something that most likely is wrong for you. The purpose of getting fit is to determine the best performing combination for YOU; many times, it’s not what you think it will be. Remember, nothing is pre-determined in custom fitting - we’ll let your body, your swing, and the data we collect tell us what is best for you.
Now, on to the meat & potatoes of clubfitting.

What’s involved in “Performance-Based” Iron and Driver fittings;
• You bring your current clubs and golf shoes with you (and a golf glove if you wear one).
• We will have a friendly discussion (interview) to ask you several questions about your game, your swing, your shot tendencies, ball flight, your consistency, etc. We might take a few initial measurements of you and your existing clubs at this point.
• Then you will warm-up by stretching, swinging, and hitting balls to get loose.
• While you are warming up, I fire up the launch monitor, and we’ll get you hitting some 7-irons (I fit for irons with 7-irons or your driver) to acquire data on your swing and ball flight tendencies. We record things like swing speed, ball speed, launch angle, backspin, sidespin, shot direction, carry distance, total distance, ball height, descent angle, swing path/face angle and more. We use your clubs initially to establish our baseline with regards to the fore mentioned elements. I may place impact labels or powder on the clubface to show us where the ball is contacting the clubface. During this stage, please don’t try to impress me by trying to smash your 7-iron 190 yards when you can only hit it 145 with your regular swing. The better the data is that we acquire, the better your new clubs will be.
• We will then test you with various prototype fitting club combinations for club length, shaft flex, shaft weight, head weight, swingweight/MOI, head design - all of this testing is done using the launch monitor and impact labels so we can see and track the results. I have more than 30 different 7-iron heads fitted with Shaftlock adapters for irons, which I can interchange with more than 100 different shafts. Also, I can adjust each shaft’s length during the fitting and change the grip to be the correct size. Together these available variations account for some 60,000 combinations of shaft and clubhead. Using the same logic, I have more than 40,000 possible driver combinations. Here is where you get to see and feel for yourself how these club changes affect performance & feel. Remember to eat your “Wheaties” on fitting-day - you’ll be making approximately the same number of swings as you make while playing 18 holes. That said, you cannot do more than one fitting per day. It is taxing to complete one.
• When possible, I take high-def videos of your swing from face-on and sometimes down the line. I use blast motion software to do a golf swing analysis to acquire certain key data elements of your swing. You can also learn a great deal about your swing from the swing videos. I can share these videos and the resulting data with you if you desire. What you think you’re doing and what your body is actually doing during a swing are usually two very different things.
• By the time we’re complete, we will have dialed-in to a combination that will produce a better feel, consistency, a higher percentage of on-center ball contact. You get to see and feel it for yourself. The impact data, video, and the launch monitor will NOT lie to you. I’m confident that after our session is done, you will be a believer too!
• When your fitting is complete, we should have learned several critical and VALID data points from our fitting “journey.”
o There will be one specific club LENGTH that feels/performs better and more consistent for you and your swing
o There will be one shaft flex profile that feels/performs better and more consistent for you and your swing
o There will be one SHAFT WEIGHT that feels/performs better and more consistent for you and your swing
o There will be one HEAD that feels/performs better and more consistent for you and your swing
o There will be one club TOTAL WEIGHT/BALANCE (MOI) that performs better for you and your swing
o YOUR proper Loft ANGLE will be determined through “dynamic” testing
o GRIP preference will be determined
o SET MAKEUP will be discussed and recommended
Please keep this in mind with regards to custom fittings; In nearly all cases, I can make a positive difference and help a golfer attain greater distance, consistency, accuracy, etc. I do this by experimenting with our fitting prototypes (different shaft length, flex, weight, head weight, total weight, head design, loft, etc). There are rare instances where due to an inherent swing habit/flaw, a golfer has formed or developed into a habit over the years, where these “habits” take charge and overpower any changes/adjustments we make on our prototype fitting clubs. I’ve seen a few cases (I can count them on one hand) where no matter what changes we make to our prototype fitting clubs (and in some cases very drastic changes) we did not see any change or improvements. Things like a very pronounced “over the top” move, severe outside-in swing path, severe inside-out swing path, body balance/swaying issues, inconsistent swings, etc. In cases with severe swing flaws, you may want to consider having your swing worked on by a qualified teaching professional to get some help for your swing ailments before undertaking the fitting process. When it comes to the GOLF SWING, think of me kinda like an X-ray technician. I am qualified to make some swing recommendations and may recommend coaching. However, in some cases, I will recommend you to a more qualified instructor.

Putter Fitting

Putter Fitting – The Most Important Club to Custom Fit
Golfers use the putter more than any other club in the bag, yet proper putter fitting rarely gets the attention it deserves. The average golfer strikes 43% of their shots with the putter. Yet how do most golfers buy a putter? By trial and error, with the emphasis put almost entirely on the “look” or the design features of the putter head, instead of the 5 critical putter fitting elements, which, if properly fit, could strip strokes off your score.
Granted, it’s a fact – if the golfer isn’t confident with the look of the putter behind the ball, they won’t have the confidence or the ability to line up the putt accurately. On the other hand, if the putter’s Length, Loft, Lie, weight, balance are not matched to each golfer’s style of putting, there is little chance the putter will lower your score.
Putter Length - When you think that golfers are so different in their height, arm length, and putting posture, it’s logical to think that the putter’s length must be custom fit to ensure a smooth putting stroke. Arms scrunched up into the body or stretched out to the point of tension while stroking the putt are not conducive to consistency.
Putter Loft – We must match the loft of the putter to the golfer’s hand position at impact to ensure the ball rolls smoothly. Does the golfer forward press to start their stroke or position the ball back of center in their stance? If so, they need more loft. Is the golfer a wristy putter or position the ball ahead of the center to front of their stance? If so, they may need less loft
Putter Lie Angle - Since putters do have loft, that means if the toe or the heel of the putter is off the ground at impact, the face is pointing somewhere other than the intended target line. For consistent accuracy, we must adjust the putter’s lie angle for each golfer, so the putter sits perfectly in the center of the sole from heel to toe.
Putter Weight and Balance - THIS IS HUGE!!!! There is a weight balance for putters that will allow every golfer to be more consistent - Whether it be weight at the head, or at the butt of the club, or partway down the shaft - we have seen significant improvements in putter consistency and control by finding the right weight balance of the putter for the golfer. One of the most exciting developments in modern putter fitting is adding weight to the putter’s grip end. Counterweighting, as it is called, with usually a 60 to 100-gram weight installed in the grip end of the shaft, proves to allow many golfers to develop a smoother stroke, which results in more on center hits with the putter and more consistent distance control of the putt. We have used anything from as little as 20 grams counterweight, all the way up to 150 grams.
Thanks to Tom Wishon for his contribution to putter fitting.

2021 Fitting Fees;

Irons only fitting - $165.00 + taxes
Driver only fitting - $165.00 + taxes
If you’ve done one of the above, and come back for the other **within 60 days** - $150.00 + taxes
Putter fitting (or optimize your existing putter) - $165.00 + taxes.
• If you have done either an iron or driver fitting in the last 60 days, the putter fitting is $115.
• If you have done both a driver and an iron fitting in the last 60 days, the putter fitting is $115.
• The fitting fee does not include incidentals such as a new grip, shaft, weights, counter-weights
I charge the above fees to do a custom fitting session - payable the day of the fitting. This fee pays for all the expensive gear and equipment we use. Equipment such as the launch monitor, computers, numerous demo heads, demo shafts, demo grips, swing speed and ball speed meters, high-def video capture equipment and swing analysis software are absolutely required to do a proper fitting.
I charge the above fees to do a custom fitting session - payable the day of the fitting. This fee pays for all the expensive gear and equipment we use. Equipment such as the launch monitor, computers, numerous demo heads, demo shafts, demo grips, swing speed and ball speed meters, high-def video capture equipment and swing analysis software are absolutely required to do a proper fitting.

NOTE: The fitting fees are a separate fee for the fitting only. Fitting fees are not included in club prices. The price for clubs is in addition to the fitting fees.